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The revolution will be personalized

Most digital experiences are built for the average user. NXTL lets you build for the individual. It adds an abstraction layer where you define User Journeys and Matrices (presentation patterns). At runtime, NXTL selects the right user journey, picks a presentation mode, and generates individualized artifacts (the actual UI content/markup/text) — safely grounded in your own data.

Why it matters

  • Inclusive by design. Go beyond one‑size‑fits‑all patterns.
  • Data‑driven. Ground outputs in your vetted sources (“Entries”).
  • Versatile. API-first, SDK & plugin ecosystem.

What you define

  • User Journeys — insights into distinct scenarios.
  • Matrices — presentation patterns referenced by a path (e.g. /landing).
  • Entries — your source copy that grounds generation.

What NXTL does

  1. Retrieves relevant entries based on input “Signals” (user input, custom events, UTM parameters).
  2. Determines the optimal combination of user journey and presentation mode.
  3. Generates a tailored artifact that fills your matrix (e.g., page sections or text blocks) using retrieved entries.
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