Concepts

User Journeys

User Journeys encapsulate personas and scenarios in distinct, named definitions (e.g., novice, expert, etc.) containing structured information for NXTL.

A user journey definition should leverage target group insights and balance your business goals with users’ needs.

Matrices → Artifacts

Matrices describe the presentation patterns that NXTL will populate at runtime.

A matrix is referenced by its registered path (e.g., /landing, /wizard) and defines content slots that are used to generate Artifacts. Your integration applies the returned content to the page’s layout.

Entries

Entries are your canonical content sources (e.g., web pages, documents, product copy), used for grounding generated content.

Signals

Signals are context supplied by your integration, such as user input and selected suggestions.

Connectors

Connectors are integrations or plugins that connect NXTL to your other systems, such as a CMS. Depending on the integration, a connector can sync entries and matrices, pass signals, and add NXTL-powered experiences to your existing stack.