Campaign Trail

Campaign Trail enables instant personalization for your visitors by leveraging standard UTM parameters. It ships as part of the SDK, and is built into connector plugins.

Why teams use it

Campaign Trail transforms every click-through into a personalized NXTL experience:

• Personalize from the start. Campaign Trail uses UTM tags to directly set user journey.
• Maximize content ROI. NXTL automatically retrieves the most relevant content and dynamically updates the user interface.
• Reuse presentation modes. Automatically repurpose UI, instead of manually juggling multiple landing pages.

User experience

1. A visitor arrives via a campaign link (e.g., https://www.example.com?utm_campaign=on_the_fence).
2. NXTL matches the parameter value to a predefined user journey, then retrieves relevant entries.
3. The page updates in place to reflect the campaign’s intent.

Getting started

Plugin

• Toggle Set as NXTL Matrix in your editor to mark a post/page/view as a Campaign Trail enabled matrix.

SDK

<script type="module">
  import NXTL from "https://cdn.nxtl.ai/nxtl.es.js";
 
  const nxtl = await new NXTL({
    apiKey: "YOUR_API_KEY",
    projectId: "YOUR_PROJECT_ID",
  });
 
  nxtl.registerMatrix();
</script>