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Campaign Links use URL parameters to personalize content for your visitors. They are supported by custom API integrations and offered as part of the SDK and bundled with connector plugins.

Why teams use it

Campaign Links turn campaign clicks into a personalized NXTL experience:

  • Personalize from the start. Campaign Links use utm_campaign to directly set user journey.
  • Maximize content ROI. NXTL uses the selected source content to personalize the page.
  • Reuse presentation modes. Automatically repurpose UI, instead of manually juggling multiple landing pages.

User experience

  1. A visitor arrives at a configured matrix via a campaign link (e.g., https://www.example.com/guide/?utm_campaign=on_the_fence&src=123,456).
  2. NXTL matches utm_campaign to a predefined user journey name and uses the entries identified by src.
  3. The personalized content is rendered.
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Intent CatcherStudio